Yes, Affinity really is free. You can use every tool in the Pixel, Vector, and Layout studios, plus all of the customization and export features, as much as you want, with no restrictions or payment needed. If you’re on a Canva premium plan, you’ll also be able to unlock Canva’s powerful AI tools within Affinity.
Oh god, how are they financing its development? Selling my personal data? Training AI on my data? Nagware? Not giving us a Linux version, ever?
The best possible scenario is that they’re just using it to entice people to pay for a premium subscription and will leave it that way. But the chances are that once they’ve pulled enough people in with the offer of free software, they’ll alter the deal.
Considering you can turn off telemetry and never need to connect it to the internet after activation, I’m assuming that - like how Adobe uses cheap education licenses to on-ramp people onto their platform - this is largely intended to drive professionals towards Canva and their various other products. They take a loss on this product to become the de-facto standard image/vector/publishing application.
For now they take the loss to break the Adobe monopoly.