• gwl@lemmy.blahaj.zone
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    4 hours ago

    Correction to title:

    People are playing less slop games, and new slop releases are “struggling”, says slop-peddler Ubisoft UK, whilst peeing their pants

    Games are just as popular as ever, if anything the market has widened significantly, people are just more savvy now too

    No longer willing to slap down £50 on Day Zero for a game that they’ve not seen any reviews for and/or not seen any gameplay footage for.

    As well as Indie Studios having a renaissance after their struggle era.

  • Rayquetzalcoatl@lemmy.world
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    4 hours ago

    Ubisoft? The sex crimes company? Huh, didn’t know they published games. Thought they mostly did sexual harassment tbh.

  • Echo Dot@feddit.uk
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    8 hours ago

    Maybe it’s just a ubisoft problem. Maybe they should just try making it good game.

    • FatVegan@leminal.space
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      4 hours ago

      I played over 200 hours of crab champions. Where would i find time to play shitty overprices ubisoft games?

  • carlossurf@lemmy.ca
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    9 hours ago

    Because new games come with micro transactions in fucking single player games. Actual good games still get bought like the indiana jones game was amazing and felt like a classic old school game

  • belated_frog_pants@beehaw.org
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    7 hours ago

    Turn out a bunch of copy paste shit, rush releases and make everything a fucking “live service” and sales go down. “Wow what happened???”

  • Matriks404@lemmy.world
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    6 hours ago

    I don’t have time playing games right now, let alone modern games which need few gigabytes of updates, load for a couple of minutes each time, and where I need to remember what I did last time.

  • favoredponcho@lemmy.zip
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    7 hours ago

    These people have made a bajillion Assassin’s Creed games. I guess sequels usually excite the existing player base, but I always felt that was a double edge sword because they often fail to engage new players. I personally missed Assassin’s Creed 1 through 8636292, so it’s hard to see why I should start at 8636293. Also, I think existing players do get tired of a franchise some times.

  • BlameTheAntifa@lemmy.world
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    14 hours ago

    No, people are playing other games. Ones that aren’t half-assed, overpriced, and infected with DRM malware. This is a U problem, Ubisoft.

  • djsoren19@lemmy.blahaj.zone
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    11 hours ago

    I dunno why so many people are dunkin on Ubisoft here. Sure, they make shit, but they’re commenting on an industry wide issue.

    and it’s not just their industry. People are also going out to the movies less. Restaurant profits are down as people are staying in more often. I haven’t checked, but I imagine bars are likely struggling right now as well. It’s almost like Western economies are reaching a breaking point, and people are unable to afford anything beyond the bare necessities.

    • dbtng@eviltoast.org
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      10 hours ago

      Do you want to know why? Read what people are saying. Ubi’s DRM policies have caused many, many people to lose access to their games. I have at least 4 Ubi games in my Steam Library that I can’t play. So … what’s that? A good $150 they owe me that I’ll never see? Gee. Why would I dislike them? Because they personallyh fuked me.

      • djsoren19@lemmy.blahaj.zone
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        6 hours ago

        okay, but that’s not really what this story is about. it’s about an industry that is seeing the opening salvo of an impending economic collapse.

        • dbtng@eviltoast.org
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          6 hours ago

          Read what people are saying. We disagree with your perspective and feel that this issue is justly deserved by Ubi’s behavior. Everyone was very, very clear about this. Our take is this is Ubi trying to hide their failure and blame it on an industry slump. So there ya go. Now you understand the article.

  • CookieOfFortune@lemmy.world
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    15 hours ago

    Ubisofts full releases this year:

    • AC: Shadows
    • Just Dance 2026
    • Anno 117

    So literally all sequels. They’re just hoping people will dish out their annual franchise spending.

    But the bar is so high these days. Spending millions on graphics just isn’t sufficient.

    • Hawke@lemmy.world
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      20 hours ago

      This has been the case for as long as i can remember (since the early 2000s)

      • ZoopZeZoop@lemmy.world
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        19 hours ago

        The reputation carried them for a while because they still sell older games, plus the occasional good new game.

      • brucethemoose@lemmy.world
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        15 hours ago

        TBH the story with indies seems to be “a few hits have it really good, but the vast majority of indie devs are struggling”

        …So I wouldn’t generalized too much just because Hades 2 and Silksong are doing well.

        • azertyfun@sh.itjust.works
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          11 hours ago

          The more accurate picture is “A/AA games are doing great in terms of creative&cultural output with many mainstream successes despite being completely choked out by out-of-touch AAA studios capturing most capital investment”. 2025 has objectively been a great year for (semi-)indie games and a humiliating slap in the face for AAA studios.

          But yeah I would still strongly advise against switching to a gamedev career regardless of whether the industry eventually sees reason and shifts away from AAA to AA. As with the rest of the entertainment industry, it’s ontologically exploitative and is famously a dream-crushing machine. Too many starry-eyed kids to be a healthy job market.