Fubarberry

They are releasing lots of open weight models. If you want to run AI stuff on your own hardware, Chinese models are generally the best.

They also don’t care about copyright law/licensing, so going forward they will be training their models on more material than Western companies are legally able to.

To play devil’s advocate here, it seems like I keep hearing people saying to avoid games/etc over AI content, and the actual AI content is really minor things that no one would have ever paid attention to.

I suspect as it continues to become more common, people will care less. But in the meantime admitting to even minor AI use for background assets/etc is enough to get you a bunch of negative reviews on Steam (judging from my discovery queue).

There was also how Arc Raiders got a terrible review from Eurogamer because of some disclosed AI voice lines.