rivvvver

my guess would be that those loyal customers are the least likely to leave, so u can squeeze as much as u like out of them.

new customers u wanna attract more of, so treat them better and they will come to u.

those who leave and come back for the discount are probably not a meaningful enough size for a company to even think about.

Or even worst, the elderly?

id say this is definitely an effect of this behaviour, but i doubt its intentional. a company doesnt care abt anything but profits, so they dont care abt the impact of their actions beyond that