"Consumers are playing fewer games, playing them for longer, and as a result, outside of a few notable exceptions, many new games are struggling," say Ubi UK.
I’m pretty sure Ubisoft isn’t the company you go to for a focus on the customer and a thumb on the pulse of the industry. They were one of the first to require this authenticated umbilical to their servers or the game would crash, while operating from a country and era where internet wasn’t 100% solid. Many non-urban areas around me now will suffer disconnections and blips constantly as over-used infrastructure drops a random packet here and there. They know this, they knew this, and still.
Given they’ve always presented a little self-centered, I can imagine what they’re really saying is that from their point of view that Ubisoft is struggling because their customer base is dwindling from a lack of stable, playable games.
I’m pretty sure Ubisoft isn’t the company you go to for a focus on the customer and a thumb on the pulse of the industry. They were one of the first to require this authenticated umbilical to their servers or the game would crash, while operating from a country and era where internet wasn’t 100% solid. Many non-urban areas around me now will suffer disconnections and blips constantly as over-used infrastructure drops a random packet here and there. They know this, they knew this, and still.
Given they’ve always presented a little self-centered, I can imagine what they’re really saying is that from their point of view that Ubisoft is struggling because their customer base is dwindling from a lack of stable, playable games.